B.Sc. (Hons.)  Marketing
Programme Structure
1st Semester
2nd Semester
3rd Semester
Presentation and Communication Skills in English language Islamic Studies Presentation & Report Writing
Introduction to Computers Research Methodology Introduction to Business
Quantitative Techniques Business Economics Principles of Marketing
Pak Studies Management Principles Global Marketing Issues
4th Semester
5th Semester
6th Semester
Pakistan Economy Financial Management  History & Culture of Pakistan
Money and Banking Consumer Behaviour Marketing Management
Organizational Behaviour Business Research Methods Business Finance
E-Commerce Calculus Human Resource Mgmt.
7th Semester 8th Semester 9th Semester
Marketing Management and Technology Selecting and Designing Marketing Channels Building Customer Satisfaction
Ethics and Social Responsibility Designing Pricing strategies and programs Designing and Managing Global Marketing Strategies
Cross-Departmental Approach to Marketing Management Developing new products Feasibility Studies
Designing and Managing Integrated Marketing Communications Analyzing Industries and Competitors Business Research 
10th Semester
TQM
Production Operation Management
 Final Project & Dissertation
 Internship & Viva Voce